Unlike other Japanese automakers, Subaru needed only a few years since it established itself as a company to start selling cars in the United States. Founded in 1953, Subaru crossed the pond to North America in 1968, when Subaru of America was born in Balboa Park, California. That’s an impressive feat and it’s not surprising that the carmaker is celebrating its 50th American anniversary with limited-edition versions for all its cars. Launched at the 2018 Chicago Auto Show the limited edition models are based on a high-level trim and come in an all-new exclusive color with unique badging and exterior and interior accents.
The Anniversary editions celebrate the company’s 50 years in the United States and are immediately recognizable by the exclusive Heritage Blue exterior color; satin chrome exterior trim and badging; and SOA 50th anniversary emblem. They are further distinguished by unique alloy wheels (excludes BRZ). The exterior side mirrors are also finished in satin chrome (excludes BRZ, WRX, and STI). The cabin in each vehicle features black upholstery with contrasting silver stitching; silver seatbelts; and the 50th Anniversary logo embroidered on the front seats and carpeted floor mats. Each of these commemorative models is based on a high-level trim with an extensive list of standard features. All models are on sale now at retailers across the country.
Production quantities will be limited to 1,050 for Crosstrek, Forester, Impreza, Legacy and Outback, while WRX, STI and BRZ will have a combined total of 1,050.
Take a walk through Subaru’s history at the Chicago Auto Show and see the Subaru 360 that debuted in 1968
Subaru introduced the 360 as an inexpensive yet distinctive economy car: “Cheap and Ugly.” Powered by a two-stroke engine, the Subaru 360 claims 66.3 mpg and sells for $1,297. It was $300 cheaper than the similar-looking Volkswagen Beetle and was 1,000 pounds lighter.
Learn More about Subaru’s history at https://www.subaru.com/company/50years